Self-Hosted Website Analytics in 2026 — Umami vs Plausible Complete Guide
Google Analytics has dominated website analytics for nearly two decades, but in 2026 the landscape is changing. Privacy regulations like GDPR and CCPA have made cookie banners ubiquitous, third-party tracking is increasingly blocked by browsers, and users are more privacy-conscious than ever. For self-hosters and privacy advocates, there’s a better way: self-hosted analytics. 💡 This article contains affiliate links. If you buy through them, we earn a small commission at no extra cost to you. Learn more. Self-hosted analytics platforms give you complete control over your data, eliminate third-party tracking, and often don’t require cookie consent banners. In this comprehensive guide, we’ll compare the two most popular options—Umami and Plausible—and show you how to set them up on Docker. ...